We would sincerely like to thank you for your interest in taking part in genuine market research. We would like to share with you more about our policies on privacy, which we review on a regular basis and update on this page as necessary.

Legitimate Marketing Research

Be assured that we are not trying to sell or promote anything. Please note also that you will never be asked to pay for becoming or for being a member of the ViewPointPanel. We are simply interested in hearing about what you think of products and services, what you are familiar with, what you may use or not use, and the like. No personal information is sought from or about you, without your prior knowledge and agreement.

What personal information does Viewpoint Panel collect?

Viewpoint Panel collects information in several ways from different parts of our network of websites. Some personal information is gathered when you register. During registration, Viewpoint Panel asks for your name, email address, zip code, household information and personal interests. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience. Once you register you are no longer anonymous to Viewpoint Panel -- you are given an account number which you will use to access the various protected areas of the site. Also, if you contact Viewpoint Panel, we may keep a record of that correspondence. Wherever Viewpoint Panel collects personal information we make an effort to include a link to this Privacy Policy on that page.

What are cookies and how does Viewpoint Panel use them?

As part of offering and providing customizable and personalized services, Viewpoint Panel may use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Some areas on Viewpoint Panel where you are prompted to log-in or that are customizable may require that you accept cookies. This avoids you having to enter your login information many times in one day.

Confidentiality of Data

The answers you give us will be treated as confidential unless, in rare cases, where we ask for and you explicitly give your specific consent to the contrary. Should we ask you for permission to pass data on in a form which allows you to be personally identified, we will ensure that the information will be used only for the purposes that you have explicitly approved of.

Unsolicited e-mail Communication

Neither we nor any partnering company of ours will send you unsolicited e-mail that does not either relate to a given research project, the administration of your account or data, or information that will be helpful to you as a panel member. We will not pass your e-mail address to other third parties to use for any purpose.

Voluntary Cooperation

As with all forms of marketing and opinion research, your cooperation is voluntary at all times. You are entitled at any stage a given research project, or subsequently, to ask that part or all of the record of your interview be destroyed or deleted. Wherever reasonable and practical we will carry out such a request.

Protecting Children

We try our best not to interview children without first getting the permission of their parents, though we cannot always guarantee this to be the case, particularly in the case of Internet research, if the email client and Internet environment is not secured within the household. We only permit those who are 18 years of age or older to join and participate in our View Point panel. We may ask for the ages of children in the household to facilitate the possibility of the adult panel member administering a project concerning other minors in the household, perhaps also with input mediated from these others by the adult. And in such a case, we will not seek to contact minors directly without an appropriate guardian or adult's explicitly permission.

Data Security

VIEWPOINT PANEL managed web sites as well of those of our research partners have security measures in place to protect the loss, misuse, and alteration of the information under our control. Only our employees with a legitimate reason to have access to the information you provide us with are given permission to access it and solely for legitimate purposes such as data analysis, quality control, and incentive administration purposes.

Viewpoint Panel allowing you to update, correct, or delete your account?

For members of View Point Panel, you may edit your Viewpoint Panel Account Information and your Viewpoint Panel Profile at any time by using your Viewpoint Panel ID and password. If you have forgotten your password, please click here. Your View Point Panel account can be deleted or deactivated. You can choose to terminate your membership at any time by completing this form.

Professional Standards Adherence

We adhere to the practices of ESOMAR, which is the leading international professional body for market research in the world. If you have any questions or concerns, you can contact us to discuss any problems or questions with our surveys or with a particular project (see the Contact section to get in touch).

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